Web Bakery is now an official implementation partner of Atamya. Together, we offer scalable PIM solutions that help businesses manage product data efficiently, optimize processes, and sustainably boost their e-commerce performance.
Shopware, Shopify or OXID – Which eCommerce Platform Is Right for You?
eCommerce Platform Comparison: OXID, Shopware, and Shopify
Choosing the right solution for your online store starts with an honest eCommerce platform comparison. With OXID eShop, Shopware, and Shopify, you have three established systems to choose from – each with its own strengths and focus areas. To make your decision easier, it’s important to understand the key differences in cost, customization, scalability, and target audience.
Cost Structure – Clear Price Differences Between OXID, Shopware, and Shopify
Costs are a crucial factor in any eCommerce platform comparison. Each of the three platforms offers different pricing models worth considering:
OXID eShop
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Community Edition: Free to use, but requires extra investment for hosting, customization, and modules.
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Professional/Enterprise Editions: Starting at approx. €10,000–€15,000 per year depending on license and support level.
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Additional costs: Developer fees, custom development, premium modules.
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Conclusion: Best for businesses that need long-term scalability and flexible customization.
Shopware
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Community Edition: Free, suitable for smaller projects.
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Professional Edition: From approx. €2,495/year.
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Enterprise Edition: Starts at around €30,000/year.
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Additional costs: Plugins (€50–€500 each), premium themes, development services.
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Conclusion: Transparent pricing for professional solutions with predictable costs.
Shopify
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Basic Plan: From €29/month.
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Shopify/Advanced Plans: €79/month and €299/month respectively.
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Transaction fees: 0.5% to 2% unless using Shopify Payments.
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Additional costs: Premium themes (€140–€350), apps (€10–€50/month).
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Conclusion: Great for smaller businesses with fixed budgets and low technical complexity.
Summary of Pricing Models
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OXID: Low entry cost with high customization potential, suited for complex projects.
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Shopware: Flexible licensing that scales with your business.
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Shopify: Subscription-based pricing, simple setup, and fast launch.
With this eCommerce platform comparison, you can better assess which pricing model fits your goals and budget.
Flexibility and Customization Options
Customization is a major factor in any eCommerce platform comparison. Open-source platforms like OXID and Shopware give developers full access to the source code, making advanced customizations and integrations possible.
Shopware also offers a rich plugin ecosystem, making it easy to customize without always touching the code.
Shopify, on the other hand, offers a huge library of ready-to-use apps and themes. Custom code access is limited, which makes it perfect for businesses that want fast, low-maintenance solutions.
Scalability and Target Audience
OXID and Shopware are strong candidates for medium to large businesses seeking a long-term solution. Shopware’s intuitive interface and modular architecture also serve smaller companies that want room to grow.
Shopify is perfect for startups or small businesses that want to launch quickly and scale as needed with minimal tech overhead.
Origin and Market Presence
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OXID: Developed in Germany, widely used in the DACH region, especially among mid-sized companies.
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Shopware: Also German, one of the leading platforms in Central Europe, with over 100,000 active installations.
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Shopify: Canadian SaaS platform with over 1.7 million active stores worldwide, especially strong in North America and growing in Europe.
Local Market Requirements
OXID and Shopware are tailored to the needs of German-speaking markets. Both support local compliance standards, payment providers, and integrations.
Shopify supports a wide range of global payment options, but may require custom adaptations for region-specific needs like EU tax rules or GDPR.
Conclusion of the eCommerce Platform Comparison
Choosing the right platform depends on your specific business needs, budget, and flexibility requirements.
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Choose OXID or Shopware if you need maximum customization, long-term scalability, and a strong foundation for complex business models.
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Choose Shopware if you want a modern interface and a flexible system that grows with your needs.
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Choose Shopify if you want to launch fast, without worrying about hosting or technical details.
This eCommerce platform comparison is designed to help you align your platform choice with your growth strategy.
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